Walmart's Brand New Look
06.30.2008 >> Walmart's Brand New Look
posted by Scott Theisen at 10:51 PM
Take a look at Armin's newest brand blog entry. Walmart makes the list with an apparently new face and mark.
http://www.underconsideration.com/brandnew/archives/less_hyphen_more_bur...
What I find most interesting is the comments section; particularly the no-holds barred attack on anything Walmart. Now I grant you this thing is bad, (slightly tweaked Frutiger?), and not-surprisingly as lame and uninteresting as the stores; but some of the comments are venomous. So, I point the adventurous reader to a contrarian look at the retail phenomenon. http://mises.org/article.aspx?Id=1521
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Scott Theisen’s Gallery
An MFA graduate of the University of Arizona, Scott has been directing design, branding, identity and naming, interactive, corporate and business-to-business communications with Froeter Design Company since 2000.
Scott has managed strategic design projects for clients such as JP Morgan Chase, Bank One, Molex, Stora Enso, The Smart Museum of Art, and the Chicago Board of Trade. His work has been honored internationally by AR100, Communication Arts, Graphis, the American Association of Museums, CASE, and Print Magazine. Scott also serves on the Advisory Board of the College of DuPage, and Robert Morris College.
He is the only known designer to habitually read Austrian economic theory.
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